If you had limitless budgets and an endless amount of time to devote toward marketing, you would probably still feel like you are not doing everything you could to promote your real estate business. Time and money are constant considerations and constraints for nearly every agent. How can you build a brand so that you can establish your name in real estate? Let’s go through five real estate basics for building your brand.
1. Choosing the right company:
It’s important that you choose a company that is in alignment with your goals and offers the support that you need to be successful. There are various cost/ commission structures associated with different companies and we recommend that you do your research and ask questions regarding support, training, lead generation, and costs. Gold Coast Schools hosts career fairs each month to enable you to meet with and compare many companies all under one roof. Learn more about upcoming career fairs by visiting us online.
2. Leave a lasting impression:
A great website, impressive social media channels, and innovative direct mail pieces are great, but don’t forget the importance of building relationships with your current and prospective clients. Real estate is a people business and if you want people to do business with you, they have to know you, like you, and trust you. By focusing on exceeding your customers’ needs you will generate future business through referrals and repeat business, thereby growing your sphere of influence through simply providing great customer service.
3. Follow-up with previous clients:
There is very little cost involved in sending a card, personalized letter, or making a phone call to your customers around important dates such as their birthday or during the holidays. Be sure to always remind them that you’re still in the real estate business and that you’re there for them if they have any real estate related questions. Establish yourself as “their real estate expert” and information center. Time spent letting your past clients know that you still appreciate them by offering free consulting can be the ticket for driving future business.
4. Establish a web presence:
Having a web presence is not just a recommendation, it’s a requirement. When customers are searching for your services they are turning to the internet. While showing up on the first page of Google can be difficult without running paid ads, the cost of your web presence doesn’t have to be expensive. Start by dominating direct searches for your brand.
Let’s say a previous client of yours is talking to a friend, neighbor, or co-worker who is looking to buy or sell a home but doesn’t know who to turn to for help. Odds are that even your best client isn’t carrying around your business card, but if you did your job with establishing a lasting impression and have followed it up with continuous relationship building, your previous client will likely remember your name and will hopefully recommend you.
With only a name to go on, your new client will turn to the internet to search for an agent named, “John Smith” in “Broward County, Florida”. Will your new prospect find you when they perform this search? That all depends on whether or not you establish and maintain a professional website and social media channels such as Facebook, LinkedIn and Google +. It’s also important to claim your services on free listing sites including Yelp, Google Places and Yahoo Local, to name a few.
Take a moment to research your competitors and see what type of web presence they have. If you add one component at a time, you can quickly build the web presence needed to do business in today’s real estate industry. Embrace technology and use it to your advantage.
5. Attend Training Seminars
There are various real estate industry training seminars that focus on specific topics applicable to the real estate industry. Gold Coast Schools offers a FREE Next Step course designed to help real estate agents hit the ground running in their real estate careers. For a schedule and complete details about this excellent training seminar call 1-800-732-9140 or visit our website.
Gold Coast Schools, Florida’s leading real estate school, hopes you benefit from these tips.