Whether you’re considering a career pivot to real estate or are trying to grow your existing business, it’s critical that you know the pros and cons of each neighborhood within your targeted area. Here’s help for current or want-to-be agents in NE Florida who need to know about the Jacksonville FL real estate market in 2025.
Key Takeaways
- Jacksonville’s Real Estate Market is Growing—With rising home sales and prices, the city will remain a top destination for buyers and investors in 2025.
- Top Neighborhoods Offer Diverse Opportunities—Areas like Avondale, Mandarin, San Marco, Neptune Beach, and Arlington cater to different buyer demographics, from luxury to first-time homebuyers.
- Choosing the Right Neighborhood is Crucial – Agents should focus on market demand, growth trends, and target clientele to maximize success.
- Education & Marketing Matters—Enrolling in Gold Coast Schools and building an online presence can help agents stand out in Jacksonville’s competitive market.
Overview of Jacksonville, FL in 2025
As the largest city by land area in the continental U.S., Jacksonville offers a unique mix of urban convenience and natural beauty, making it a top destination for homebuyers and businesses. The city is a key economic hub in Florida, with major employers including CSX Corporation, Fidelity National Financial, and military and logistics industries.
Jacksonville has been experiencing steady population growth, attracting new residents with its affordable cost of living, job opportunities, and desirable climate. According to the Selection Group, the city ranks 9th among the fastest-growing metro areas in the U.S. and has a projected population growth rate of 7.48% (2023-2028).
The city is home to a diverse range of attractions, including the Jacksonville Jaguars and a growing arts and cultural scene featuring venues like the Cummer Museum of Art & Gardens and the Museum of Contemporary Art Jacksonville (MOCA). Outdoor recreation is one of Jacksonville’s biggest draws. With 22 miles of beaches, the city offers endless opportunities for surfing, fishing, and boating. The St. Johns River runs through the city, providing scenic waterfront views and recreational activities like kayaking and paddleboarding. Nature lovers can explore the Timucuan Ecological and Historic Preserve, hike through Hanna Park, or take a short trip to Amelia Island and St. Augustine.
Key Jacksonville Stats:
- Unemployment Rate: 3.0% (FRED, February 2025)
- Average Household Income: $87,378 (World Population Review, 2024)
- Cost of Living: 7% lower than the national average (PayScale, 2025)
With its booming job market, influx of new residents, and diverse entertainment options, Jacksonville remains a top destination for businesses and individuals.
Overview of the Jacksonville Real Estate Market
With a diverse job market, a steadily increasing population, and an expanding housing inventory, Jacksonville remains a prime choice for first-time buyers and investors. It was labeled 16th in REALTOR.com’s Top Housing Markets of 2025.
2025 Existing Home Sale Counts Year-over-Year: 13.5% (REALTOR.com 2025)
2025 Existing Home Median Sale Price Year-over-Year: 9.8% (REALTOR.com 2025)
Average Real Estate Agent Income: $103,494 (Indeed, February 2025)
Top Jacksonville Neighborhoods for Real Estate Agents
The ideal neighborhood for real estate agents in Jacksonville depends on your niche, target clientele, and areas of expertise. Are you focused on fix-and-flips, luxury homes, or rental properties? Do you have an in-depth knowledge of a neighborhood that you can use to your advantage?
That said, here are some of the hottest neighborhoods in the Jacksonville real estate market worth considering.
1. Avondale, Florida
- Market overview: Average home value $432,493 – up 0.3% YoY (Zillow, February 2025)
- Average income of real estate agents: $119,034 (Indeed, February 2025)
- Key neighborhoods and opportunities: Avondale, FL, is an artsy, walkable community with rental properties and homes for sale for every budget. Riverside-Avondale Historic District features beautifully preserved historic homes and bungalows, attracting buyers who appreciate character and walkability. St. Johns Avenue Corridor is a hub for boutique shops, cafes, and restaurants, making homes in this area particularly desirable. Edgewood Avenue Area is a growing hotspot with affordable housing options, drawing young professionals and first-time buyers.
2. Mandarin, FL
- Market overview: Average home value $507,156 – up 2.3% YoY (Zillow, February 2025)
- Average income of real estate agents: $112,531 (Indeed, February 2025)
- Key neighborhoods and opportunities: Beauclerc is known for its spacious riverfront properties and mature oak-lined streets, this area appeals to luxury homebuyers and those seeking privacy. Julington Creek Area is a mix of newer developments and established communities, ideal for families looking for top-rated schools and suburban convenience. Greenland & Hood Landing is emerging as a hot spot for mid-range buyers, with a mix of single-family homes and townhouses attracting young professionals and families.
3. San Marco, Florida
- Market overview: Average home value $362,100 – up 0.7% YoY (Zillow, February 2025)
- Average income of real estate agents: $89,443 (Indeed, February 2025)
- Key neighborhoods and opportunities: Granada is a sought-after area featuring historic homes and riverfront properties, attracting luxury buyers and professionals. Southbank is known for high-rise condos and mixed-use developments and appeals to young professionals and investors seeking rental income. Miramar has a mix of bungalows and modern homes, offering opportunities for both first-time buyers and move-up buyers.
- San Marco’s blend of historic charm, riverfront appeal, and strong buyer interest makes it a prime area for real estate agents looking to tap into Jacksonville’s mid-range and luxury markets.
4. Neptune Beach, FL
- Market overview: Average home value $725,532 – up 2.9% YoY – (Zillow 2025)
- Average income of real estate agents: $162,021 (Indeed, February 2025)
- Key neighborhoods and opportunities: Oceanfront District has premium waterfront properties and luxury beach homes that attract high-net-worth buyers looking for exclusivity and coastal living. Seagate includes a mix of mid-century and newly developed homes, popular among families and retirees seeking a quieter beach lifestyle. Neptune by the Sea is a well-established community with charming single-family homes and easy beach access, offering opportunities for move-up buyers and vacation home seekers.
5. Arlington, FL
- Market overview: Average home value $204,216 – up 3.5% YoY) – (Zillow 2025)
- Average income of real estate agents: $115,861 (Indeed, February 2025)
- Key neighborhoods and opportunities: University Park is a mix of mid-century homes and affordable single-family properties, making it ideal for first-time buyers and investors. Regency offers budget-friendly homes with easy access to Downtown Jacksonville. Fort Caroline is a historic neighborhood featuring larger homes and proximity to parks and the St. Johns River, attracting families and nature lovers.
- With its affordable housing, rising property values, and diverse buyer interest, Arlington presents strong opportunities for real estate agents focusing on first-time buyers, investors, and growing families.
How to Choose the Right Neighborhood for Your Real Estate Business
What is the best neighborhood in Jacksonville for real estate agents?
Selecting the right neighborhood for your real estate business requires more than just looking at average sale prices. If every agent chose a market based solely on home values, high-end areas like Isle of Palms—where the average home value is $735,080 (Zillow, February 2025)—would be saturated with agents competing for the same clients.
Here are key factors to consider when determining the best area for your Jacksonville, FL, real estate business.
1. Market demand & sales activity
- Target neighborhoods with strong buyer demand and a high volume of transactions.
- Review historical trends in home sales, price appreciation, and average days on the market.
2. Price point
- Decide whether you want to focus on luxury, mid-range, or entry-level properties.
- Higher-priced markets can yield larger commissions, while lower-priced areas often provide more frequent transactions.
3. Growth & development trends
- Look for areas with economic expansion, new construction, and infrastructure improvements.
- Proximity to job hubs, schools, and amenities can influence future property values.
4. Target client demographics
- Align your neighborhood selection with your ideal clientele, whether they are first-time buyers, investors, or luxury homebuyers.
- Research demographic trends, such as income levels, family size, and lifestyle preferences.
5. Competition & market saturation
- Assess the number of active agents and brokerages in the area.
- A highly competitive market can be challenging, while an underserved area may offer greater opportunities.
6. Rental vs. homeownership trends
- If you specialize in investment properties, focus on areas with strong rental demand.
- Neighborhoods with higher homeownership rates may provide more consistent opportunities for traditional home sales.
7. Personal interest & expertise
- Working in a neighborhood where you have local knowledge, passion, or personal connections can enhance marketing efforts and client trust.
- By evaluating these factors, you can strategically select a neighborhood that aligns with your expertise, business goals, and market opportunities, setting yourself up for long-term success in real estate.
Tips for Succeeding as a Real Estate Agent in Jacksonville
Is Jacksonville a good place to be a real estate agent? All indicators say “yes!” Here are some actionable tips for taking advantage of Jacksonville’s growing housing market.
1. Specialize in high-growth neighborhoods
Jacksonville’s market is diverse, with opportunities in beachfront, historic, and suburban areas. To stand out, focus on high-demand neighborhoods like San Marco, Riverside, Neptune Beach, or Mandarin, depending on your niche.
Pro Tip: Stay informed on market trends, new developments, and property appreciation rates to establish yourself as a local expert.
2. Build your online presence
Boosting your online presence is key to success. Use SEO-optimized websites, social media marketing, and video content to attract buyers and sellers.
Pro Tip: Post market updates, home-buying tips, and virtual tours on platforms like Facebook, Instagram, and YouTube to build credibility and attract leads.
3. Get the best education & training
Success in real estate starts with a solid foundation. Choosing a high-quality real estate school like Gold Coast Schools ensures you receive high-quality training, exam preparation, and industry knowledge to launch your career. Gold Coast offers in-person, livestream, or at-your-own-pace online pre-licensing courses for Florida in English and Spanish. Financing is available! Get started today!